Fully Baked by Seth Gogin

Everyone in business should read this article by Seth Godin:

In medical school, an ongoing lesson is that there will be ongoing lessons. You’re never done. Surgeons and internists are expected to keep studying for their entire career—in fact, it’s required to keep a license valid.

Knowledge workers, though, the people who manage, who go to meetings, who market, who do accounting, who seek to change things around them—knowledge workers often act as if they’re fully baked, that more training and learning is not just unnecessary but a distraction.

The average knowledge worker reads fewer than one business book a year.

On the other hand, the above-average knowledge worker probably reads ten.

Show me your bookshelf, or the courses you take, or the questions you ask, and I’ll have a hint as to how much you care about levelling up.

About Tom

Tom Caruthers holds a California General Contractor's license, a California Real Estate Broker's license, and a Private Pilot's license with an Instrument Rating. Tom has worked in residential and commercial real estate, residential mortgage lending, and residential home improvements since 1978. Please leave a comment in the section below.

Comments are closed